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Business News Media
4Music airing Rimmel-backed pop show
By Aly Barchi | Published on Wednesday 12 February 2014
Slap brand Rimmel London is backing a new style/beauty/music-type series on Channel 4’s pop channel 4Music, which, as if totally by chance, gave its site and logo a makeover only last month.
4Music co-owner Bauer Media confirms the show, titled ‘Rock The Look’, will be presented by Miquita Oliver, and will have lots of experts and popstar guests on it, sharing ‘how to’ tips on looking fab.
The first ep will feature Miquita’s best friend Lily Allen, and airs in March. The series will run for six months, supposedly.
4Music’s Production And Commissioning Director Janie Valentine says: “Rimmel London is a perfect fit for 4Music and it’s been really exciting developing a brand new style format that will resonate with both of our brands and really appeal to our target audiences across all our platforms”.
