Business News Media

1Xtra strengthens music team with new appointments

By | Published on Tuesday 26 June 2018

1xtra

The fine people – I’m sure they’re fine – I don’t know them – I’ve never met them – who knows? – but I like to give people the benefit of the doubt – hence “fine people” – hell, let’s go with the VERY fine people at 1Xtra have announced some new appointments to strengthen their music team.

That DJ Target takes on a new role at the station in addition to playing some records and talking in between them, becoming 1Xtra’s “talent and music lead”. No, I don’t know what that means either. But I’m told that he’ll now chair the 1Xtra playlist meeting and lead on live event programming. In addition to his evening show.

Meanwhile, Sarah Beaumont, currently a producer on the music team, will now lead music programming and editorial. I’m not really sure what that means either. I mean, obviously, it means she’ll be leading on music programming and editorial. But isn’t pretty much all programming and editorial on 1Xtra music-centric? So, what does everyone else do?

Talking of everyone else, here is Chris Price, Head Of Music at both Radio 1 and 1Xtra, with some words: “I’m absolutely delighted to put this team together. Target and Sarah will bring a new energy to 1Xtra at this critical time in its growth, and this new approach to music strategy will only help build on 1Xtra’s world-class reputation for bringing the best of black music and culture to young audiences. I’m THRILLED also to congratulate Jade and Mel on their well-deserved promotions”.

Oh yes, Jade and Mel’s promotions. I forgot to tell you about Jade and Mel’s promotions. Jade and Mel have been promoted. And about time too, I say.



READ MORE ABOUT: | |

SIGN UP GO PREMIUM CMU NEWS CMU DAILY CMU DIGEST CMU TRENDS SETLIST