Dance label Armada Music will kick off its activities at this year's Amsterdam Dance Event by staging two DJ sets at the city's Schiphol Airport on 18 Oct. Not next to check-in or duty free though, oh no, in one of the airport’s 360-degree-view watch towers. Snazzy!
Joris Voorn and Ferry Corsten will each perform a one hour set while watching the planes land and take off. Twelve competition winners will be able to join them, though everyone else can join in via a livestream.
The label has various activities planned for ADE this year under the banner 'Welcome To Our Home' and - I guess - lots of attendees to the showcase festival and music conference will arrive to Armada Music's home city via Schiphol.
So that makes sense, right? Even if most people will have to actually watch the DJ sets on their phones while in the line for passport control.
Says the label's CEO and co-founder Maykel Piron: “We wanted to go all out for ADE this year, especially with it being the Armada’s 20th anniversary. It’s not every day that our artists get the opportunity to perform in one of the world’s most famous airports and what better way to commence our biggest ADE programme to date!”
Arthur Reijnhart, Director Commercial at the airport, adds: "It's fantastic to see the coming together of two iconic Dutch brands. For many fans and artists, Schiphol is the gateway to ADE. The tower where Armada Music's ADE kick-off is taking place provides an iconic backdrop. It’s extra special that we’re able to offer a select group of fans the chance to attend".
